Milan 8th March, 2022


Lucilla RGB Laser Lamps launch in the Middle East via Cinemeccanica & Scrabble Entertainment Partnership

Cinemeccanica SPA, a leading European cinema equipment manufacturer, and Scrabble Entertainment DMCC, Middle East’s leading provider of end-to-end Digital Cinema Solutions, today announces the signing of a partnership agreement to market and sell Lucilla – Cinemeccanica’s RGB Laser Lamp.

Designed to deliver significant improvements in image quality while simultaneously reducing running costs, Lucilla is the ultimate RGB Laser Lamp to upgrade any DLP Series 2 Projectors and grant a new enhanced visual experience for cinema patrons. With models from 8,000 to 30,000 lumens, the range offers picture perfect results on screens from 5m to 30m in size.

Delivering a complete solution to market, Lucilla RGB Laser Lamp will present new and existing Exhibitors with an enriched user experience and ensuring constant brightness and vivid images throughout their entire life.

“We are delighted to partner with Cinemeccanica to bring their RGB Laser technology to the Middle East,” said Pruthu Shah, Chief Operating Office at Scrabble. “Cinemeccanica’s products will deliver a huge boost to operators in the region giving them the latest technologies and their customers the best viewing experiences.”

“Scrabble is an extremely well respected and long-standing leader in Cinema industry globally” said Pier Carlo Ottoni, Sales & Marketing Director at Cinemeccanica “With a strong presence in Middle East, Scrabble has built solid relations with exhibitors over last more than a decade. Scrabble provides us and our customers a high-quality technical team and an excellent customer service. We are excited to work with them to bring our laser technologies in that region”.