For “Cinema Lovers” is a campaign set out to promote the avant-garde theatres equipped with Dolby Atmos sound technology and Lux movie theatres, which provide the very best projection quality.
Constant high brightness images, calibrated colours and wrap around sound to bring back the audience to the cinema.
Dolby Atmos sound technology and Lux movie theatres are the only and ideal place to fully enjoy watching a movie.
• Realistic, full-immersion and genuine sound thanks to Dolby Atmos® sound technology.
• Vivid, brilliant and high contrast images, thanks to the 4k Laser RGB Lux format projections.
• A cinematographic experience qualitatively superior.